Overview
Oral is Finland’s largest private oral healthcare provider, and the website needed a clearer, more polished UI to support fast online appointment booking. The interface could better guide users through the reservation process while reflecting the brand’s promise of high-quality, gentle care.
The main design task was reducing visual clutter, clarifying the primary call to action, and making the booking flow feel more intuitive and efficient. Recommendations included simplifying the homepage, strengthening the reservation widget, and reducing unnecessary fields and choices to create a cleaner, more conversion-focused experience.
The redesign of Oral.fi and MyOral boosted customer satisfaction by 5% and permanently increased conversion rates on digital channels by 15%, translating to millions of euros more in annual sales.
Mobile usage was a defining insight, making responsive design a core priority.
Our focus on accessibility and exposing users to an otherwise smooth experience, meant giving them an easy and convenient journey where clean user interface, warm photography, and practical materials converged.
The new design system unified Oral’s products with reusable components, accelerating development and ensuring consistency. This created a scalable foundation that will serve dentists and customers long-term across platforms like MyOral and Customer Service Email.
